Researching organizations: research methodologies for the intervention in their communication

Authors

  • Verónica Beatriz Longo Universidad Nacional de San Luis

Keywords:

Communication and organizations, intervention, methodologies and techniques

Abstract

This paper aims to discuss the approach and intervention of communication in the organizations. The organizations say something about themselves at the same time they are the object of (self) representation. In this sense, this paper reviews the methodologies used to “look at” communication in organizations, as a starting point for their intervention and planning. Different techniques and instruments of data collection are highlighted, and their scopes and possibilities discussed.

Author Biography

  • Verónica Beatriz Longo, Universidad Nacional de San Luis

    Master in Direction of Institutional Communication. Professor and Researcher in Universidad Nacional de San Luis. 

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Published

2016-12-14

How to Cite

Researching organizations: research methodologies for the intervention in their communication. (2016). Journal of Research of the Department of Humanities and Social Sciences, 2(10), 20-33. //rihumso.unlam.edu.ar/index.php/humanidades/article/view/RIHUMSOvol2num10-2