The evolution and trends of advertising studies in Spanish universities

Authors

Keywords:

advertising, university, Spain, higher education, communication

Abstract

This article will identify and characterize the centers that offer adverting university studies in Spain. There are 39 such centers ported and the same number of official degree programs, based on an analysis of educational offer from 2800 degree programs fotered by 82 Spanish universities. An analysis of current advertising studies is carried out, which will be supplemented with an approximation towards their origin and evolution in the last few decades. The article concludes that these courses of studies have reached a fully consolidated institutionalized position, characterized by the growing importance of private universities, the lack of diversity in educational offer, the predominant association between advertising and PR in degree courses available or the pressure on education to fit and cater for businesses and the job market needs.

Author Biography

Antonio José Baladrón Pazos, Universidad Rey Juan Carlosa

Professor in the Faculty of Communication Dr. in Advertising and Public Relations. Extraordinary Price for doctors Universidad de Vigo. Price for research in communications Consell de l’Audiovisual de Cataluña (España).

Published

2018-11-15

How to Cite

Baladrón Pazos, A. J. (2018). The evolution and trends of advertising studies in Spanish universities. Journal of Research of the Department of Humanities and Social Sciences, (14), 49-72. Retrieved from //rihumso.unlam.edu.ar/index.php/humanidades/article/view/142

Issue

No. 14 (2018)

Section

Social Communication

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