Mobilization and resistance in social networks against the use of war metaphors to refer to the Covid-19 pandemic: #ReframeCovid
Abstract
This paper aims to approach the communicational campaigns of resistance and mobilization against the frequent use of war metaphors to allude to covid-19 pandemic on social networks during 2020. With this purpose, metaphors are addressed as linguistic categories, but also as social and cultural artifacts, and consequently, this paper also analyses the historical origin of the link between the use of this type of metaphors and diseases. Its main interest centers around a collective initiative, #ReframeCovid, which is still in force and which analysis invites us to think about alternative metaphorical frameworks in the face of the warmongering rhetoric that is summarized in the declaration "the war against the coronavirus”. It is concluded that this proposal has contributed to show that the expressions used to refer to the disease and the pandemic are not neutral and that their use reveals the mental structures of the collective imagination of each society.
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Copyright (c) 2021 Agustina Godoy
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