The Evita Movement and the use of faces as a manifestation of demands on Instagram

Authors

  • Facundo Daniel Benedetto Universidad Nacional de La Matanza

DOI:

https://doi.org/10.54789/rihumso.23.12.23.2

Keywords:

Instagram, Faces, Political communication

Abstract

The present work analyzes the way in which the Evita Movement, as a popular political organization, uses faces on its Instagram profile to give relevance to different problems, either to show a demand through its victims or to share images of characters that condense their ideological postulates. From the analysis of faces where victims of femicides, deceased by Covid-19 in socio-community eateries or political references appear, it reflects on the way in which the organization postulates itself as the representation of the most economically and socially disadvantaged people.

Author Biography

Facundo Daniel Benedetto, Universidad Nacional de La Matanza

Licenciado en Comunicación Social. Ayudante de cátedra en Metodología de la Investigación I y los talleres de Gráfica, Radio y Televisión V y VI (con orientación en gráfica) de la Licenciatura en Comunicación Social de la Universidad Nacional de La Matanza. Integrante de equipos de investigación.

Published

2023-05-15

How to Cite

Benedetto, F. D. (2023). The Evita Movement and the use of faces as a manifestation of demands on Instagram. Journal of Research of the Department of Humanities and Social Sciences, (23), 25-46. https://doi.org/10.54789/rihumso.23.12.23.2

Issue

Section

Social Communication