The contribution of Public Relations to Biocultural Heritage
DOI:
https://doi.org/10.54789/rihumso.23.12.23.4Keywords:
Public Relations, Heritage, Biocultural, Culture, Communication, Public Relations, Heritage, Biocultural, Culture, CommunicationAbstract
The following work aims to show the relationship between public relations and biocultural heritage, taking into account socio-environmental and cultural aspects. Is of great importance to expand the communicational tools that represent it socially. Public Relations is defined as a communicational and interdisciplinary tool that contributes to the construction of the biocultural heritage identity, generating mutually beneficial relationships between the bearers and the public. The objective of this project is to qualitatively analyze the main concepts of heritage, using descriptive research, by means of available bibliographic information. This work is based on the definition and characterization of both public relations and biocultural heritage and the aspects that relate them. Considering all of the above, heritage is constituted as a resource and product, which, managed through research, planning, communication and evaluation of public relations, enhances its scope through a favorable image and sense of local belonging.
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Copyright (c) 2023 Maria Florencia Moya
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