A contribution to understand group, social and institutional processes in public relations

Authors

  • Alejandro Burlando Páez Universidad Nacional de La Matanza

Keywords:

Groups, institutions, organizations, work

Abstract

Many methodology and concept tools are to be applied in the professional Public Relations. Among the tools needed are those to understand and analyse the setting up and dynamics of social groups; the institutional framework and its effects on discourse, praxis and exchange within a specific time and context. The idea of conceptual crossbreeding articulates the complexity of the article. It aims to broaden the graduates’ training as scenery analysts, by discussing authors and concepts in Public Relations. The concept of work is an underpinning axis to think the social, historical and institutional framework and its impact on organizations. 

Author Biography

Alejandro Burlando Páez, Universidad Nacional de La Matanza

Psychologist, Specialist in Gerontology. Adjunct professor in Group Dynamic and Institutional Social Psychology. Bachelor in Public Relations, Department of Humanities and Social Science, Universidad Nacional de La Matanza. 

Published

2016-12-14

How to Cite

Burlando Páez, A. (2016). A contribution to understand group, social and institutional processes in public relations. Journal of Research of the Department of Humanities and Social Sciences, 2(10), 1-19. Retrieved from //rihumso.unlam.edu.ar/index.php/humanidades/article/view/RIHUMSOvol2num10-1

Issue

No. 10 (2016): SPECIAL ISSUE ON PUBLIC RELATIONS

Section

Public Relations

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