Researching organizations: research methodologies for the intervention in their communication

Authors

  • Verónica Beatriz Longo Universidad Nacional de San Luis

Keywords:

Communication and organizations, intervention, methodologies and techniques

Abstract

This paper aims to discuss the approach and intervention of communication in the organizations. The organizations say something about themselves at the same time they are the object of (self) representation. In this sense, this paper reviews the methodologies used to “look at” communication in organizations, as a starting point for their intervention and planning. Different techniques and instruments of data collection are highlighted, and their scopes and possibilities discussed.

Author Biography

Verónica Beatriz Longo, Universidad Nacional de San Luis

Master in Direction of Institutional Communication. Professor and Researcher in Universidad Nacional de San Luis. 

Published

2016-12-14

How to Cite

Longo, V. B. (2016). Researching organizations: research methodologies for the intervention in their communication. Journal of Research of the Department of Humanities and Social Sciences, 2(10), 20-33. Retrieved from //rihumso.unlam.edu.ar/index.php/humanidades/article/view/RIHUMSOvol2num10-2

Issue

No. 10 (2016): SPECIAL ISSUE ON PUBLIC RELATIONS

Section

Public Relations

The authors that publish in this Journal accept the following terms: 

a. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

b. Authors are able to enter separate, additional contractual arrangements for the non-exclusive distribution of this journal's published version of the work (e.g., post it to an institutional repository or publish it inside a book), with an acknowledgement of its initial publication in this journal. All the works published on this Journal are retrieved and safeguarded in the Institutional Repository of this University: Repositorio UNLaM

c. Authors are allowed and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges, as well as to enriching and enlarging the number quotations on the work published.