Public Relations and digital social media

Authors

  • Federico Rey Universidad Nacional de La Matanza

Keywords:

Internet, social media, social web, digital, public relations

Abstract

A new era of human communication has started and nothing will be equal. The "word of mouth" communication extends with unusual speed through digital social media. Internet is not an alternative media anymore: The Web occupies a significant place in people’s lives. A new society is emerging next to real society, known as" the digital society". Its territory is the cyberspace and its time is virtual time. For this reason, it is necessary that public relations strategies include new digital social media. And it is also important that corporate communication with stakeholders takes a dialogical turn. Public Relations consultants should learn to “share” the discourse, not to impose it.

Author Biography

Federico Rey, Universidad Nacional de La Matanza

Coordinatior of the Degree in Public Relations, Universidad Nacional de La Matanza. Chair professor in Pontificia Universidad Católica Argentina. Dr. in Public Communication niversidad de Navarra, Pamplona (Spain). Bachelor in Advertisement, Universidad del Salvador.

Published

2016-12-14

How to Cite

Rey, F. (2016). Public Relations and digital social media. Journal of Research of the Department of Humanities and Social Sciences, 2(10), 34-47. Retrieved from //rihumso.unlam.edu.ar/index.php/humanidades/article/view/RIHUMSOvol2num10-3

Issue

No. 10 (2016): SPECIAL ISSUE ON PUBLIC RELATIONS

Section

Public Relations

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