Social networking and governmental communication: a theoretical approach

Authors

  • Maria Raquel Tarullo Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)

Keywords:

Social media, Mass Self-Communication, Governamental Communication

Abstract

With the aim of catching up the changes that the new technologies bring to our society, the governments have begun to use social media in their communicational strategies with citizens, for the most part, assiduous users of these new online tools. This article brings the concept of mass self-communication, studied by Manuel Castells for researching the new communication process characteristics, it explores the theoretical contributions that fundament the challenge of using the new technologies in governmental communication, and it also gives statistics information about the use of social media in Argentina. 

Author Biography

Maria Raquel Tarullo, Universidad Nacional del Noroeste de la Provincia de Buenos Aires (UNNOBA)

Master in Communication, culture and society, Goldsmiths College, University of London. Doctor candidate, Universidad Nacional de Quilmes.

Published

2015-05-12

How to Cite

Tarullo, M. R. (2015). Social networking and governmental communication: a theoretical approach. Journal of Research of the Department of Humanities and Social Sciences, 1(7), 89-104. Retrieved from //rihumso.unlam.edu.ar/index.php/humanidades/article/view/65

Issue

No. 7 (2015)

Section

Information and Communication Technology

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