Necropolitics and communication research: cancel culture and the death of the digital self

Authors

DOI:

https://doi.org/10.54789/rihumso.24.13.26.1

Keywords:

Agenda Setting, Cancel Culture, Spiral of Silence, Necropolitics

Abstract

This article aimed to bring the concept of necro politics into the realm of mass media, seeking to investigate how the politics of death banalization occurs within the field of communication research. To achieve this, two hypotheses were put forward - agenda setting and the spiral of silence - and when intersected with the analysis of necro politics, a multidisciplinary approach was adopted to comprehensively understand the extent to which these hypotheses can be applied in the digital everyday life of a society with a cancel culture. Thus, the study found that the power of manipulation materializes in the cancel culture, which kills the plurality of thoughts and consequently hinders healthy discussions. It was observed that cancel culture isolates, distances, and leads individuals or groups to silence, ultimately resulting in their digital demise. The methodology employed a deductive approach, combined with the use of bibliographic research as a too.

Author Biographies

Debora Loosli Massarollo Otoboni, Universidad de Marilia

Publicitária. Bacharel em Comunicação Social pela PUCCAMP - Pontifícia Universidade Católica de Campinas/SP. Mestre em Comunicação e Mídia pela UNIMAR - Universidade de Marília/SP. Doutoranda do Programa de Pós-Graduação em Direito da UNIMAR - Universidade de Marília/SP. Professora e Coordenadora do curso de Publicidade e Propaganda da UNIMAR. Diretora da APP - Associação dos Profissionais de Propaganda da regional Marília/SP.

Rafael de Lazari, Universidad de Marilia

Advogado, consultor jurídico e parecerista. Pós-Doutor em Democracia e Direitos Humanos pelo Centro de Direitos Humanos da Faculdade de Direito da Universidade de Coimbra/Portugal. Estágio Pós-Doutoral pelo Centro Universitário “Eurípides Soares da Rocha”, de Marília/SP. Doutor em Direito Constitucional pela Pontifícia Universidade Católica, de São Paulo/SP. Professor da Graduação, do Mestrado e do Doutorado em Direito da Universidade de Marília/SP - UNIMAR.

Marisa Rossignoli, Universidad de Marilia

Professora do PPGD - UNIMAR. Pós-Doutoranda em Direito pela UENP (Universidade Estadual do Norte do Paraná). Doutora em Educação pela UNIMEP (Universidade Metodista de Piracicaba/SP). Mestre em Economia pela PUC-SP e Graduada em Economia pela UNESP - Araraquara/SP. Delegada Municipal do Conselho Regional de Economia para o Município de Marília/SP

Published

2024-11-15

How to Cite

Massarollo Otoboni, D. L. ., de Lazari, R., & Rossignoli, M. (2024). Necropolitics and communication research: cancel culture and the death of the digital self: . Journal of Research of the Department of Humanities and Social Sciences, (26), 1-21. https://doi.org/10.54789/rihumso.24.13.26.1

Issue

No. 26 (2024)

Section

Society and Culture

Copyright (c) 2024 Debora Loosli Massarollo Otoboni, Rafael de Lazari, Marisa Rossignoli

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