The Evita Movement and the use of faces as a manifestation of demands on Instagram

Authors

  • Facundo Daniel Benedetto Universidad Nacional de La Matanza

DOI:

https://doi.org/10.54789/rihumso.23.12.23.2

Keywords:

Instagram, Faces, Political communication

Abstract

The present work analyzes the way in which the Evita Movement, as a popular political organization, uses faces on its Instagram profile to give relevance to different problems, either to show a demand through its victims or to share images of characters that condense their ideological postulates. From the analysis of faces where victims of femicides, deceased by Covid-19 in socio-community eateries or political references appear, it reflects on the way in which the organization postulates itself as the representation of the most economically and socially disadvantaged people.

Author Biography

  • Facundo Daniel Benedetto, Universidad Nacional de La Matanza
    Licenciado en Comunicación Social. Ayudante de cátedra en Metodología de la Investigación I y los talleres de Gráfica, Radio y Televisión V y VI (con orientación en gráfica) de la Licenciatura en Comunicación Social de la Universidad Nacional de La Matanza. Integrante de equipos de investigación.

Published

2023-05-15

Issue

Section

Social Communication

How to Cite

The Evita Movement and the use of faces as a manifestation of demands on Instagram. (2023). Journal of Research of the Department of Humanities and Social Sciences, 23, 25-46. https://doi.org/10.54789/rihumso.23.12.23.2